Omani Heritage Workshop

About Azza Jewels

Azza Jewels is a premier luxury jewelry house founded by our visionary Mr. Chetan Shah, a seasoned entrepreneur with three decades of expertise. From expanding India’s Maa Padma Exports & Shri Pannalal Jewellers to launching Cambay Gold FZE in Sharjah, his vision has always fused heritage with innovation.

Legacy in India

Under his leadership, exports grew substantially through strategic collaborations and world-class craftsmanship, firmly establishing our reputation on the global stage.

Global Expansion

Settling in the UAE, he founded Cambay Gold FZE—leveraging Dubai’s legacy of handmade jewellery to deliver exquisite designs worldwide.

Current Ventures

Now heading Azza Jewels, he continues to elevate quality and drive operational excellence in the global jewellery sector.

A Note of Gratitude

Location of Our Facility in Oman

We extend our heartfelt gratitude to the Sultanate of Oman—whose rich heritage and visionary support shape every facet of our craft. Your inspiration empowers us to forge timeless masterpieces that honor our shared legacy.

Our Mission

To honor centuries-old jewellery heritage by crafting bespoke luxury pieces that marry ethical sourcing with unparalleled artistry, enriching every wearer’s story.

Our Vision

To be the Sultanate of Oman’s shining emblem in jewellery—renowned for innovation, sustainability, and emotional connection—shaping the future of luxury one masterpiece at a time.

Our Core Values

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Craftsmanship

Meticulous hand-finishing and rigorous quality checks ensure every piece is a true work of art.

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Sustainability

We use recycled metals, and eco-friendly processes to protect our planet for future generations.

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World-Class Workplace

Our artisans thrive in a 12,000 sq ft state-of-the-art facility—complete with ongoing training, wellness programs, and cutting-edge tools.

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Customer-Centric

From bespoke consultations to lifetime care, we tailor every interaction to exceed your expectations and celebrate your unique story.

Our Commitment

At Azza Jewels, we pledge to marry centuries-old Omani craftsmanship with modern precision, ensuring every gold alloy is ethically sourced, every setting inspected for flawless quality, and every customer welcomed into our family with lifetime care and transparent provenance—because your heirloom deserves nothing less than our absolute best.

Global Reach Through Alliances

By leveraging Oman’s preferential partnerships, Azza Jewels brings its handcrafted heritage to discerning customers worldwide.

Omani Heritage Hub

Rooted in the Sultanate of Oman, our Muscat atelier fuses centuries-old craftsmanship with modern precision—creating treasures that embody our nation’s storied legacy.

United States

U.S.–Oman Free Trade Agreement
Since 2009, this pact removes tariffs on fine jewelry, letting us bring luxury creations to the U.S. with exceptional value.

Gulf Cooperation Council

As a GCC member, Oman enjoys tariff-free access to partners like Singapore, EFTA (Switzerland, Norway, Iceland, Liechtenstein), and New Zealand—broadening our regional footprint.

Pan-Arab Access

Through GAFTA, our artisans’ work flows across most Arab League nations, celebrating shared culture and craftsmanship.

Together with Oman’s local heritage market, these alliances empower Azza Jewels to deliver heirloom-quality pieces wherever elegance is cherished.

Our Journey

1998

Began career trading fine metals across the Middle East.

2017–2022

Led exports and generated significant revenue with Maa Padma Exports & Shri Pannalal Jewellers.

2023

Established Cambay Gold FZE in Sharjah, UAE.

2024

Expanded to a 12,000 sq ft facility in Oman.

2025 – Present

Azza Jewels operates from its state-of-the-art Oman facility, continuously crafting masterpieces for clients worldwide.

Meet Our Team

Chetan Shah

CEO & Founder

“My passion is to keep Oman’s jewelry heritage alive by blending it with tomorrow’s innovations.”

Bela Shah

Co-Founder & HR

“I strive to create a workplace where every artisan feels valued, supported and inspired to grow.”